Guest prep for podcast hosts

Your guest has heard every question.Except the one you’re about to ask.

BRIF listens to their past interviews, flags what they’ve answered a hundred times, spots the topics that light them up, and finds the stories nobody has opened yet. Matched to your audience. Every claim sourced. Ready in 15 minutes.

The episode your listeners share. The one your guest remembers.

First brief free · No credit card · Ready in 15 minutes

Your conversation brief
Real brief

Steven Bartlett

Host of The Diary of a CEO · Podcast guest


Asked before

  • How did The Diary of a CEO start?×1
  • Why do you pick your own guests?×1
  • Money and happiness?×1

From the recordings

15:27“He holds a two-hour minimum for every interview and says every attempt to shorten the format failed.”The Breakfast Club · transcribed

A question worth asking

For a creator starting today without your audience, where does long-form not work?

Open the full brief
23 sources linked54 min of interviews listened
Reads from
YouTubeApple PodcastsSpotifyRSS feedsThe guest’s own sitePress & interviews
  • Listens to recordingsTranscribes past episodes, not just web pages
  • Counts what's been askedEvery question they've answered before, and how often
  • Hears what lights them upWhere they get animated, and where they go flat
  • Checks its own factsFlags what it could not verify
  • Links every claimOne click to the source

Start your brief

Don't ask what everyone already asked.

Type a name. In 15 minutes you get one page: the questions to skip, the topics that light them up, the stories still untold, and a run of show in order. Before you hit record.

Start typing and pick your show from Apple Podcasts, or just write its name.

More details· purpose, audience, length, profile link

BRIF then prepares what this audience can take away and the questions they will ask.

LinkedIn, YouTube or website — helps pick the right person when the name is common.

Ready in 10–15 minutes. We e-mail it with a PDF; you can close this page.

No account needed, no password, no card.

Public sources onlyGDPR, data stored in the EUNo card, no contract

First-brief guarantee

If your first brief doesn't tell you anything new about your guest, the next one is on me. No questions asked, nothing to prove: write to me and I reply personally.

Bor Briščik, founder · info@aiagencija.si

A real brief, built by BRIF

Brief · 23 sources

Steven Bartlett

Host of The Diary of a CEO, entrepreneur and Dragons' Den investor

Frequently covered topics

  • How The Diary of a CEO started: the kitchen table, the $100 microphone, the sock as a pop shield
  • Why he picks every guest himself
  • How Shark Tank is different from Dragons' Den
A frequent topic. Find a different way in.

Follow-up suggestions

  • You hold a two-hour minimum for interviews and say every attempt to shorten the format failed. For a creator starting today without your audience, where does long-form not work?
  • The translation project failed for 18 months, including a paused Spotify partnership, before AI agents made it work. What kept you funding it through month twelve?
A follow-up suggested by the research.

Careful

  • FlightStory's headcount is reported as both about 100 and about 150 across 2026 sources. Don't state a precise number on air.
Open a real brief:No sign-up. Opens instantly.

Type a name. Get a producer's brief in 15 minutes.

  1. 1

    Listens, not just reads

    0–6 min

    Finds your guest’s podcasts, talks and interviews, transcribes recordings and reads the long interviews in full. Then it checks what their company says today, so you never quote last year’s numbers.

  2. 2

    Counts what they’ve been asked

    6–11 min

    Spots the same question in different words, counts how often it came up and links the exact minute. Then it marks what the guest avoids, what lights them up and the angles others have overlooked.

  3. 3

    Writes your interview plan

    Your brief

    Built around your show and what your listeners actually ask: the must-ask questions in order, each with a reason and a follow-up. What to skip. What your listeners will want to know. Then it fact-checks itself and flags anything it couldn’t verify.

    11–15 min

Watch · 60 secondsThe brief, explained in a minute.

What's in every brief

Eleven parts, in the order you use them. Hover or tap a part to see it the way it appears in the brief about Steven Bartlett.

  1. Before the booking

  2. Before you go on air

    1. From the brief

      He hosts the No. 1 podcast by downloads per episode and runs Steven.com, valued at $425M.

      Open the full brief ↗
  3. After the episode

Your conversation brief
Steven BartlettHost of The Diary of a CEO · 23 sources

Part 3 of 11

The 60-second briefing

Five lines to read three minutes before you go on.

From the brief

He hosts the No. 1 podcast by downloads per episode and runs Steven.com, valued at $425M.

Every excerpt is lifted from the real brief, unchanged.

Ready in 10 to 15 minutes, e-mailed with a PDF you can forward to your co-host or producer. Your first brief is free.

On air

Eyes on the guest, not on the page.

The same brief you get in fifteen minutes.

Every guest brief in your account has an On air button. It opens as a page in your browser, on a laptop or tablet next to the mic: no PDF, nothing to install.

Your questions are in the order you will ask them, with a timer on top and a ready follow-up under each one. Ask a question and tick it with one key, or let BRIF listen and tick it for you. No scrolling, no losing your place.

Every ticked question goes into the guest's record. When they return to your show, with you or with your co-host, the next brief already knows what they have answered. No question gets asked twice.

Steven BartlettHost of The Diary of a CEO · your show
14:03
Core
You hold a two-hour minimum for interviews and say every attempt to shorten the format failed. For a creator starting today without your audience, where does long-form not work?must
Follow-up: What would you do instead in that case?
The translation project failed for 18 months before AI agents made it work. What kept you funding it through month twelve?must
Follow-up: What's the signal you watch to tell a slow-burning project from a dead one?
You've said the show could be run by around 30 people at roughly 50% net margins, and you deliberately staff it bigger. Name one thing you bought with the margin you gave up.
Follow-up: How would you know if that spend stopped paying off?
Instead of selling ad reads through a network, you went to brands directly and turned some sponsorships into equity. What did you ask for in the first of those deals?
Follow-up: What would you tell a creator with 50,000 listeners to ask a brand for instead of cash?
0 of 13 askedNotesFinish recording

If BRIF listened during the recording, the summary is ready the moment you finish. Otherwise paste the transcript or upload the audio. BRIF pulls out what the guest said for the first time in this episode and writes the description, titles and clip suggestions.

Why not just ask ChatGPT?

Ask it what your guest has been asked before. It will guess. It has not listened to a single episode.

  • Transcribes the guest's past episodes

    BRIF
    Yes, up to four recordings
    ChatGPT or Claude
    Usually not; only with transcripts you paste yourself
    Doing it yourself
    3 to 6 hours
  • Counts which questions they have been asked, with the minute

    BRIF
    Yes
    ChatGPT or Claude
    Possible if you collect the appearances yourself
    Doing it yourself
    Rarely
  • Checks what the company says about itself today

    BRIF
    Yes, four research passes
    ChatGPT or Claude
    Sometimes, with web search
    Doing it yourself
    If you remember to
  • Run of show built on what your listeners ask, read from their comments and reviews

    BRIF
    Yes, a reason and a follow-up per question
    ChatGPT or Claude
    Only if you describe your audience yourself
    Doing it yourself
    If you read every comment
  • Fact-checks its own brief and flags what it could not verify

    BRIF
    Yes
    ChatGPT or Claude
    Not automatically
    Doing it yourself
    No
  • Every claim linked to its source

    BRIF
    Yes
    ChatGPT or Claude
    Partly
    Doing it yourself
    Yes
  • Your time

    BRIF
    Type a name. 15 minutes, hands off
    ChatGPT or Claude
    30 minutes of prompting and checking
    Doing it yourself
    An afternoon

Blind test

In a blind test scored by an independent AI judge, BRIF's brief beat a brief written directly by a frontier model with web search on depth, evidence, originality of questions and what to avoid. The difference is not the model. It is the work: listening, counting, checking. Methodology and both outputs available on request.

Works with agents (MCP)

Prefer working in Claude or ChatGPT? Tell it to call BRIF.

BRIF has an MCP connection. Add it to Claude, ChatGPT, Claude Code or Cursor, sign in once, and your agent can find a guest, start a brief, read the finished one, see what you have already asked that guest, and set a reminder. Briefs count against your plan as usual.

  • Claude
  • ChatGPT
  • Claude Code
  • Cursor
How to connect

Pricing

Less than an hour of a producer's time. The work of an afternoon.

Your first brief is free

Free

Get to know BRIF on your next guest.

Free

  • 1 full brief with PDF
  • 1 meeting or networking card
  • Your show's audience: BRIF proposes it from public data, you confirm
  • A guest copy you can share with your guest
Start free

CreatorStart here

For hosts producing one episode a week.

€49/ month

  • 4 briefs a month: €12.25 per brief when all four are used; an extra brief €15
  • 5 meeting or networking cards
  • Recording calendar: brief 48 h before, update the day before
  • On air mode and the debrief after each episode
  • Audience card: listener comments, reviews and your own statistics from a screenshot or CSV
  • The same brief for another show: new questions, no new research

Pro

For busy hosts and small production teams.

€129/ month

  • 12 briefs a month: under €11 each when all are used; an extra brief €13
  • 20 meeting, pitch or networking cards
  • Recording calendar and saved show settings
  • On air mode and the debrief after each episode
  • Audience card with statistics import, and the same brief for several shows
  • Team workspace: 2 seats

Studio

For podcast networks, studios and media teams.

€299/ month

  • 30 briefs a month: under €10 each when all are used; an extra brief €12
  • 60 cards and conference mode: every speaker at once
  • Team workspace: 5 seats and several shows
  • A separate audience card for every show
  • PDFs with your own brand: logo, colour, name
Talk to us

First-brief guarantee

If your first brief doesn't tell you anything new about your guest, the next one is on me. No questions asked, nothing to prove: write to me and I reply personally.

Bor Briščik, founder · info@aiagencija.si

Just one brief, no subscription? A brief, for a podcast guest or a meeting, is €19; an event pack with cards on 5 people €29. Cards come with the plans, never on their own. These open together with the paid plans; your first brief is free.

Launch prices. No contract, cancel any time. Your first brief is always free.

Built for interview podcasts. Ready for any conversation that matters.

01 / Interviews

Ask the question your guest hasn’t heard yet.

BRIF goes through your guest’s past interviews, flags the questions they’ve answered a hundred times, and digs out the angles others have overlooked. The run of show is matched to your audience, with a reason and a follow-up for every question. The result: an episode your listeners share, and a conversation your guest remembers.

Prepare an interview

02 / Meetings and events

Know who you’re talking to. And how to start.

Before a sales meeting, an event or an investor pitch, you learn what the person is working on right now and what matters to them. BRIF gives you a natural opener, the objections to expect and a next step to propose. All on your phone, before you shake hands.

Prepare for the meeting

Going to a conference? Paste the programme and get a card for every speaker, with the key facts and conversation openers. Cards for every speaker →

03 / Teams and agencies

One workspace for every show.

Several shows, several people, one memory of every guest. Roles for producers, hosts and readers, a host link that opens without signing in, and PDFs with your own branding.

See how teams use BRIF
Bor Briščik

Built by someone who needed it

“I run an AI agency and I interview founders. Before every conversation I lost an afternoon to research and still asked questions my guest had answered ten times. BRIF is the producer I wished I had: it listens to everything, counts what has been asked and hands me the plan. Now it is yours.”

Bor Briščik, AI agencija

Questions

Where does BRIF get its information?

Public sources only: podcast episodes, YouTube transcripts, interviews, articles and the guest's own company pages. Every claim in the brief links to where it came from, so you can check it in one click.

Why not just ask ChatGPT?

Try it: ask ChatGPT what your guest has been asked before. It will guess, because it has not listened to a single episode.

BRIF has. It transcribes your guest's podcasts, reads the long interviews in full and counts the questions across them, with the minute each one was asked. It then checks what the guest's company says about itself today, so you are not quoting last year's numbers, and runs a fact-check on its own brief before you see it.

In a blind test scored by an independent AI judge, BRIF's brief beat a brief written directly by a frontier model with web search on depth, evidence, originality of questions and what to avoid. The difference is not the model. It is the work: listening, counting, checking.

One honest limit: BRIF covers the recordings and interviews it can reach, and says so when it could not reach any.

Will it make things up?

Every claim links to its source. Before you see the brief, BRIF fact-checks it, marks what it could not verify and lists what to confirm live. When it could not reach a guest's recordings, it says so instead of pretending.

What if the guest isn't famous?

BRIF works with whatever is public: a LinkedIn profile, a company page, a conference talk, a local podcast. If there is little to find, the brief says so instead of inventing.

How long does it take?

Ten to fifteen minutes, because BRIF listens to the guest's podcasts, reads every interview and checks the facts. It arrives by e-mail with a PDF, so you can close the page while it works.

Which languages?

Briefs come in English or Slovenian. Sources can be in any language your guest speaks in; recordings are transcribed in the language they were recorded in.

Can my producer or co-host use it?

Yes. A team workspace holds your shows, recordings, briefs and guests in one place, with roles for producers, hosts and readers. Every brief has a host link that opens without signing in, arrives as a PDF you can forward, and has a guest page for the person you are interviewing.

Who can see my briefs and guests?

Only you and the people you add to your workspace, and only as far as their role allows: owners, admins and producers edit, hosts and readers only read. Nobody else can open a brief unless you send them its link, and creating a new link cancels the old one.

Your notes, your ticked questions and your transcripts stay inside your workspace. Data is stored in the EU, and you can export your data or delete a brief or the whole account at any time.

One thing worth knowing: BRIF keeps an index of what guests have been asked in their public interviews, built from public sources only. It shows what is already public about a guest and nothing about who ordered a brief.

What happens after the episode?

During the recording, On air shows your plan in a window with a timer; one tap marks a question as asked. Afterwards, paste the transcript or upload the recording and BRIF tells you what this episode has that no other interview has, writes the show notes, titles, pull quotes and clip suggestions, and saves the questions you actually asked to the guest's record. The next brief on that person, by anyone on your team, will not repeat them.

Do I have to order every brief by hand?

No. Paste your calendar's secret iCal link once (Google, Outlook and Apple all have one) and BRIF reads your upcoming recordings every morning. The brief arrives two days before each one, and a short update the day before if the guest said something new in the meantime.

Does BRIF know my audience?

It proposes it and you confirm it. Type your show's name or paste its link and BRIF reads the latest episodes, the Apple Podcasts reviews, the YouTube comments and any listener messages you paste in, then suggests who your listeners are, what they keep asking for and what they have already heard on the show. Every tag says where it comes from, and nothing is invented: counts come from what listeners actually wrote. You can add your own statistics too, as a screenshot or CSV from Spotify, Apple or YouTube. Once confirmed, the questions are written for that audience, and you can read the same brief for another show without new research.

Can it help me find guests?

Every show has a 'Who to invite next' list: people in a press cycle right now, with the reason, the public source, a question nobody has asked them yet and an invitation line. Add your YouTube channel and Apple Podcasts id and BRIF also reads what your own listeners keep asking, so every brief answers them.

How much does it cost?

Your first brief is free. After that a brief, for a podcast guest or a meeting, is €19, and plans for regular shows start at €49 a month for four briefs, with cards for meetings and events included. A brief listens; a card reads. For comparison: a producer spends two to four hours on the research a brief does in fifteen minutes. The rules of use: one brief is one new guest or one new deep research. Downloading the PDF again, the guest link and the On-air window cost nothing. A run that fails for technical reasons is not counted. Unused briefs carry over to the next month, up to the plan's monthly number.

What happens with my email?

It is used to deliver your brief. You only get updates about BRIF if you tick the box.

Your next guest has answered the same ten questions for years.

BRIF listens to their past interviews, so you walk in knowing what they've been asked to death and which angles others have overlooked. Your episode becomes the one they remember.